Work Smarter Campaign

A tips and tricks campaign to educate our resellers.

The main message «Work Smarter» is visualized with two characters – one trying to move a heavy box, the other running with a ball. The recognizable characters were used in teaser banners, newsletters and on the campaign landing page.

We emphasized the message by adding animation to the teaser banners.

The campaign’s purpose was to educate customers in new, streamlining functionalities in our web shop. By learning to use these functions our customers would increase their efficiency and avoid processes that used to be done manually.

Tools:

• Adobe Animate to animate the characters
• Adobe After Effects for assembling
• Adobe Photoshop for assembling