ALSO Design Guidelines

Defining design rules, sharing knowledge and building awareness around ALSO as a brand.

Video / animation

The purpose of the video is to share knowledge about the basic rules from the design guidelines.

The target group is to both designers designing for ALSO, as well as employees – who’s the most important ambassadors for the company and the brand in their daily business.


  • Adobe After Effects for the animations
  • Premiere Pro for the assembling


The PDF Booklets are covering in detail topics like logo, fonts, colors, layout system, imagery styles and use cases.

Consist of one general booklet (62 pages) and one web design specific booklet (49 pages).

The target group is mainly designers designing for ALSO.


  • Adobe InDesign for the assembling


Example of mock-ups used in the design guidelines.


  • Adobe Photoshop